Contact information

011 066 7906 / 082 920 1164
107 Johan Avenue, Wierda Office Park, Johannesburg, Gauteng 2196, ZA


Avi Kay is a Certified Financial Planner and founder of Isihlangu Financial Services. Avi has over 28 years of experience in running and managing businesses, with the last 21 being focused on the financial sector. He is passionate about assisting clients with Discovery Products and Services to create financial certainty and clarity on their current and future financial well-being.

Avi has a passion for sharing his knowledge and hosts the award-winning ‘Avi on Money’ show on Chai FM radio which has been running for the past 8 years.

As a Discovery Financial Consultant, Avi upholds the highest standards of professionalism, integrity and honesty, while providing sound, responsible financial advice to clients that is in line with the relevant statutory bodies, regulatory and compliance requirements. Avi also adheres to Discovery’s values of excellence and best practice.

Avi has varied interests and is a keen sportsperson. His objective is to excel in every area in which he becomes involved – to contribute positively to the success of the client/team respectively.

Company info

At Isihlangu Financial Services, we empower our clients with the resources and strategies they need to confidently face financial uncertainty.

Our mission is clear: we're committed to helping clients build a lasting legacy and pass on wealth to future generations, all while striving for their own financial freedom.

Derived from the Zulu term for shield, 'Isihlangu' embodies our dedication to providing you with the protective measures of sound Financial Planning. Just as a shield safeguards in times of battle, we work tirelessly to ensure you're financially fortified when you need it most.

Life's challenges may come at you like arrows, but it's your preparation that determines your ability to weather them. With the right planning and financial support, Isihlangu Financial Services will ensure that you are prepared to conquer difficult times.

Together, let's forge a shield of financial strength that stands the test of time.

Disclaimer: Isihlangu Financial Services is a juristic representative of Discovery Life Limited. Discovery Life Limited, Registration number 1966/003901/06, is a registered long-term insurer, and an authorised financial services and registered credit provider, NCR Reg No. NCRCP3555. Product rules, terms and conditions apply.

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